NPE2024

Conair

Every three years, the plastics industry gathers at NPE, the global stage for innovation, machinery, and competition for visibility. For Conair, this wasn't just another booth. It was their largest and most interactive experience to date, featuring over 50 machines, 12 new product launches, and live demos across eight functional zones.

Insight

Challenge

Expand Conair’s Making Every Pellet Count campaign into a booth identity that transformed scale into impact and drove real conversions.

Created at Gatesman Agency

Role: Creative Director

We developed “Make Every Pellet Count” as a cohesive brand platform, brought to life through messaging, CGI animations, advertising, and beyond. From strategy to execution, every element was crafted to transform a technical promise into a bold statement.

Make Every Pellet Count

55,000 People Came to NPE2024. Conair Made Every Pellet Count.

NPE2024

At NPE2024 in Orlando, Conair redefined category expectations with its most ambitious and immersive presence to date. Spanning five days, the experience merged scale with interactivity, setting a new benchmark for engagement in the plastics industry.

Experience at Full Scale

Conair’s booth at NPE2024 measured 70' by 130' and was designed to fully embody the Make Every Pellet Count brand. We brought the experience to life through full-scale booth design, animations, interactive elements, and a consistent brand story at every touchpoint.

Scale at a Glance

Driving (Literally) More Traffic

To drive more traffic, we used geo-targeted truck ads and a retargeting program that reached anyone nearby. The trucks, digital media, and an interactive passport experience brought more visitors to the booth and sparked real conversations with our sales team.