Duke Lemur Center
Branding ConservationFounded in 1966 at Duke University, the Duke Lemur Center is home to over 200 lemurs from 14 species. It is the largest and most diverse population outside Madagascar and a global leader in lemur care, research, and conservation.
InsightCreate a brand that makes the Duke Lemur Center more accessible and closely tied to Duke University, using the lemurs to drive recognition and appeal.
ChallengeCreated pro bono for the Duke Lemur Center
Role: Creative Director
Craft a brand that balanced simplicity and sophistication, making it both approachable and visually compelling. The solution centered on a personalized tone of voice, a color palette that seamlessly incorporates Duke’s identity, and a visual system built around lemurs.
Idea
The visual system, seamlessly integrating the versatile wordmark and iconmark, brings the brand to life across impactful OOH campaigns, dynamic internal collateral, engaging media channels, a captivating website, and immersive activations that deeply connect audiences to its mission.
Bringing the Brand to Life
Partnering with Starbucks Campus Collection for the exclusive Ring-tailed cake pop.
PartnershipInspired by Starbucks’ animal cake pops, the Ring-tailed Lemur Cake Pop is part of Durham’s Campus Collection. Available for a limited time, proceeds support conservation and research at the Duke Lemur Center.
Transforming public spaces to spark curiosity and put conservation in the spotlight.
Activation
Public spaces near Duke University could become platforms to spark curiosity and highlight the Duke Lemur Center’s incredible work. These creative installations ignite conversations about conservation and awareness of Earth's most endangered mammals.
