LIVE 2025
CFA InstituteA global beacon for investment professionals, CFA Institute’s annual conference has long been where ideas ignite and the future of finance takes shape. After a five-year pause, its 2025 return wasn’t just a comeback; it was a bold opportunity to reimagine what the event could be.
InsightChallengeBringing the event to life by creating immersive experiences, dynamic interactions, and a seamless blend of creativity and technology.
Created at Gatesman Agency
Role: Creative Director
Invest in the power of connectionThe CFA Institute global conference needed reinvention, not just a relaunch. We created "LIVE 2025" and the tagline "Invest in the Power of Connection," emphasizing in-person interaction and real-time collaboration for lasting impact.
Reconnecting Global Finance Leaders at the 74th CFA Institute LIVE, Hilton Chicago
Live in ChicagoTransforming the space, we infused the CFA Institute LIVE 2025 identity throughout. Strategic visual systems and placement ensured the brand resonated at every touchpoint, creating an immersive environment.
What Made It Unforgettable? The People.
The event united over 1,500 global finance leaders, sparking collaboration and driving innovation. Attendees from across the world shared bold ideas and helped shape the future of finance.
Speakers Who Spark TransformationFor four days, a trailblazing lineup of speakers ignited the room with bold ideas and high-energy discussions, featuring Margaret Franklin, CEO of CFA Institute, Nobel laureate Daron Acemoglu, U.S. Treasurer Rosie Rios, violinist Miha Pogačnik, and author Peter Zeihan.
Immersive ExperiencesEnergizing every touchpoint, the event sparked engagement at every turn. From golf simulations and a sponsored pickleball court to gamification and breakout networking sessions, each element fostered connection.
Real-Time Content Capture“This is my first CFA conference—and the first one in a very long time. It’s amazing to see so many finance professionals connecting and networking. It’s been impressive. The speakers have been incredible. I’m loving it so far. Excellent.” — Isaac
