Stomp ‘em Out
Spotted Lanternfly CrisisThe spotted lanternfly, an invasive pest in Pittsburgh, threatens local agriculture and forests. Residents are urged to remove them and their eggs by hand and avoid using harmful pesticides.
InsightChallengeDevelop a #ProBono campaign that captures public attention, raises awareness about the growing lanternfly crisis in Pittsburgh, and motivates community action.
Created at Gatesman Agency
Role: Creative Director
The campaign was built on a single, bold idea: "Stomp 'Em Out." It delivered a clear and urgent call to action, inviting Pittsburghers to take matters into their own hands—literally—by squashing this invasive little pest. Free downloads made it easy for the public to join the fight, spreading the message far and wide.
Idea
Market Square Event Calls on Pittsburgh to Take a Stand Against Lanternflies
AwarEness Activation
To combat this threat, we ideated a bold public campaign with a clear message: "Stomp 'Em Out." Through outreach and collateral materials, we rallied the city to take action, ensuring the message was impossible to miss.
From Background Buzz to Front-Page News
The Spotted Lanternfly:
