Carnegie Mellon University

Building on a Legacy

Carnegie Mellon University (CMU) is a world-renowned institution known for its leadership in technology, innovation, and interdisciplinary education. With a strong foundation in engineering, computer science, and business, CMU consistently ranks among the top universities globally.

Insight

Experience

Building on years of collaboration with CMU, this body of work showcases some of the best projects through a blend of high-impact marketing initiatives, campaigns, events, activations, identities, and more.

Created at Carnegie Mellon University

Role: Creative Director

Drawing on a range of projects across the broad CMU brand and the Tepper School of Business, this body of work highlights the diversity of experiences and growth for the school. Collaboration across departments, vendors, and external professionals was a key component in the success.

Carnegie Mellon University

The brand identity and marketing initiative of the Tepper School of Business at Carnegie Mellon University represent a bold vision where data-driven insights, visionary leadership, and interdisciplinary learning come together to shape the next generation of business innovators.

Building the Next Generation of Thinkers for The Intelligent Future

Launching the brand

Viewbook collaboration with Bootstrap Design Co.

The campaign achieved widespread impact, driving engagement from prospective students to enrolled cohorts and the broader CMU community. By activating across paid and organic channels, optimizing brand touchpoints, enhancing web presence, and launching a podcast, the initiative delivered a fully integrated, multi-platform experience.

36%

rise in undergraduate applications, creating the most selective cohort ever

growth in MBA enrollment compared to the previous year

64%

students enrolled, the largest MBA class in Tepper’s history

231

Elevating the campus experience, Carnegie Mellon University hosted an array of high-profile events and activations that celebrated its milestones, vision for the future, and vibrant campus community, and more.

Events & Activations

The David A. Tepper Quadrangle

Opening Carnegie Mellon University's Largest Building on Campus.

The successful realization of the Tepper Quadrangle involved a cross-departmental effort, along with external partners, from crafting a visual identity to creating impactful collateral that captured the essence of the monumental project.

Celebrating 50 years since Carnegie Tech and Mellon Institute formed Carnegie Mellon University.

50 year in the making

The 50th Anniversary celebration was a defining moment, fueled by collaboration across departments and partners. From on-campus activations to a unified identity, every element honored the transformative merger that shaped its future.

50th Book collaboration with Ologie Agency

Diversity, Equity, Inclusion, and Belonging

Creating Connections through an Inclusive Culture at the Tepper School of Business.

The biannual print and digital publication of Carnegie Mellon’s Tepper School of Business offers insights into its initiatives, research, and community. It features articles from around the globe on alumni achievements, the school’s evolution, strategic plans, and more.