UPRISING
Urban Apparel BrandArising from a self-initiated vision, the brand sought widespread appeal through the lens of counterculture. Inspired by contemporary art and the spirit of 1984, it fused cultural themes with deeper, thought-provoking visuals. Through hustle, trial, and error, the brand developed a unique identity that left a lasting impact.
AboutBuilding a BrandProving the power of the DIY entrepreneurial spirit, the brand began by selling apparel locally, one piece at a time. From there, it took off into conventions, boutique stores, and online platforms, fueled by passion. What started as a small venture evolved into a conversation starter, driven by the hands-on hustle that shaped its unique identity.
Role: Founder and Creative Director
Created for UPRISING
From Pop-Ups to Partnerships: Getting the Brand Out There, One Drop at a Time
Building (A Brand) MomentumThrough bold pop-ups, conventions, and boutique partnerships, we launched limited-edition drops that sparked conversation and made a statement. Guerrilla tactics like flash drops, street activations, and unmissable visuals fueled conversation across cities such as Pittsburgh, Philadelphia, and New York City and beyond.
IT IS THE TENSION BETWEEN WHAT WE ARE TOLD TO SEE AND WHAT WE TRULY RECOGNIZE, A NEW WORLD ORDER EMERGING FROM THE RUINS OF THE OLD.
IT IS THE TENSION BETWEEN WHAT WE ARE TOLD TO SEE AND WHAT WE TRULY RECOGNIZE, A NEW WORLD ORDER EMERGING FROM THE RUINS OF THE OLD.
Create impact with high-contrast visuals and a minimal black, white, and red palette for striking, visceral effect. Use analog techniques like mixed media to add texture and grit. Repeat bold iconography to make messages unforgettable.
Where Iconic Meets Disruption
Invite consumers to engage with the brand through multiple dimensions, whether on shelves, in galleries, or as part of their personal collection, by offering the original artwork behind each piece for purchase.
Owning the Art of UPRISING
A New World Order from Streets to Social and Movement in Motion.
Digital Presence
Crafted a high-converting website and digital ecosystem for UPRISING, driving sales through engaging content, seamless e-commerce integration, and a strategic mix of paid and organic media.
