Stomp ‘em Out

Spotted Lanternfly Crisis

The spotted lanternfly, an invasive pest threatening agriculture and forestry, has surged in Pittsburgh in recent years, causing significant concern among residents and officials. To manage its spread, locals are encouraged to destroy egg masses, trap insects, and physically remove them, while avoiding harmful pesticides that could impact other wildlife.

Insight

Develop a #ProBono campaign that captures public attention, raises awareness about the growing lanternfly crisis in Pittsburgh, and motivates community action.

Challenge

The campaign was built on a single, bold idea: "Stomp 'Em Out." It delivered a clear and urgent call to action, inviting Pittsburghers to take matters into their own hands—literally—by squashing this invasive little pest. Free downloads made it easy for the public to join the fight, spreading the message far and wide.

Idea

Market Square Event Calls on Pittsburgh to Take a Stand Against Lanternflies

AwarEness Activation

To combat this threat, we ideated a bold public campaign with a clear message: "Stomp 'Em Out." Through outreach and collateral materials, we rallied the city to take action, ensuring the message was impossible to miss.